Women Targets For Participating In Physical Activities: An Emphasis On Priorities

Physical activity (PA) is very important for women; the results of many studies have demonstrated the role of regular PA in helping the different stages of women s lives including pregnancy and childbirth, menopause, aging, and so on. Regular PA is one of the main interests in women s health issue. Necessity of this problem arises that, despite of medical community’s recommendations to PA for health purposes, more Iranian women tend to choose short term periods of intense and harmful training and strict diets instead of regular and continuity PA. It seems identify and prioritize goals can help discover the causes. This research tries to examine the women s orientation by identifying the discourses of women s sports; the real motives of PA were identified. Research was conducted by using conversation analysis (CA) method, after attending the different clubs and sport parks and observe and record conversations(more than 400 conversation). Research ethical standards were adhered. Results showed that health is not the first priority of women in PA! But achieving loses weight, slimness, desired fitness, defined beauty, feminine charm and social relationships have a higher priority than the health and wellness goals. Health goals were replaced by these targets and women tend to intensive, harmful and violation health programs. Short-term plans are intensifying mainly before special celebration (Norooz) and ceremonies. The results recommended redefining the goals for PA objectively and trying to create media discourse and also campaigns to PA activity for health in social network can be effective.