The relationship between constraints and Motivators audiences behavior with their loyalty in Golestan province horse racing

The aim of this study was relationship between constraints and Motivators audiences behavior with their loyalty in Golestan province horse racing. This study was a cross-sectional study. The population of this research includes horse racing fans in Aq Qala , Gonbad and Bandar Torkaman cities. According to Morgan’s table 384 participants were determined. Measuring instruments used include behavior sport spectators (Yu, 2010). The behavior sport spectators’ questionnaire includes 80 questions and 5 factors (intrinsic motivation, internal barriers, extrinsic motivation, external constraints) and loyalty was measured. Loyalty to clients includes twelve questions. To review the conceptual model Amos software version 18 was used and all statistical tests the level of significance (p ≤0.05) were put to the test. The results showed that Inner motivations, internal barriers, extrinsic motivations and external barriers of audiences on their loyalty, respectively by a factor of routes (0.78), (-0.38), (0.75), and (-0.42) was effect. Due to the support of the rider and special horse, was internal motivation for spectators in horse racing, Thus, It can be invited the best horse riders in the country and even Asia to be to at horse racing in Golestan province, and more viewers in this way can be brought to the field of horse racing.