چكيده فارسي :
The Aim of this study was to determine the effective factors in encouraging physical education students to social networks using three dimensional pull-push and the disincentive approach. Participants were 100 physical education students of Tehran Province Universities whom have been using social networks at least 1 hour per day. Using Patrick and Aldridge questionnaires, the authors developed a valid and reliable questionnaire that included 55 questions in three dimensions including pulling, pushing and disincentive dimensions. Following data collection, the results were analyzed via regression test. The results showed that pull factors were the most effective factors in encouraging physical education students to social networks. Among the pull factors, social factors were found to have the highest impact. Considering the importance, nature and effects of social networks in education, and emotional, mental and physical health of University Students, and considering the infrastructure nature of cultural standards, pull factors seem to strengthen the use social network. The findings of the present investigation are consistent with the findings of Patrick and Chau. It is suggested that social network users should try to learn pull factors primarily, and appropriate strategies must be taken for the preservation of users and removing the annoying factors.
