شماره ركورد كنفرانس :
3754
عنوان مقاله :
Study The Effect Of Perceived Value And Trust On Customer Loyalty In Web-Based Service Industry Case Study: Digikala Website
پديدآورندگان :
Kavakeb Peyman Faculty of Science and New Technologies, Pharmaceutical Sciences Branch of Islamic Azad University , Hasheminejad Seyyed Mohammad Faculty of Science and New Technologies, Pharmaceutical Sciences Branch of Islamic Azad University , Ebrahimi Seyyed Babak B_ebrahimi@kntu.ac.ir Faculty of Industrial Engineering, K. N. Toosi University of Technology;
كليدواژه :
Trust , Perceived Value , Customer Loyalty , Repurchases Intention
عنوان كنفرانس :
اولين كنفرانس بينالمللي پژوهش در نوآوري و فناوري
چكيده فارسي :
Nowadays, companies are facing considerable challenge in relation with business environment and some of the most important challenges include continuous changes in customer demand, increased competition, and reduced customer loyalty. In this regard, the purpose of this study is to examine the effect of perceived value and trust on customer loyalty in service industry. The proposed model in this study has been evaluated using 392-member sample and Partial Least Squares method within Digikala website. The obtained findings from fitted structural equations indicated that perceived value and trust could positively effect on customer loyalty. This research would reveal the fact for managers that they can gain a competitive advantage through improving customer loyalty if they invest in perceived value and trust as well as its determining variables
