شماره ركورد كنفرانس :
3922
عنوان مقاله :
Analysis of Marketing Strategy in Pharmaceutical Industry
پديدآورندگان :
Pagheh Behzad Department of Arts, sciences and Commerce Bharati Vidyapeeth University, Pune (India) , Pagheh Hamideh Ali Abad Katool University Iran , Eksambekar Sanjay Phytolith Research Institute, Pune ,India
كليدواژه :
Marketing Strategy , Pharmaceutical
عنوان كنفرانس :
سومين كنفرانس سالانه مديريت و اقتصاد كسب و كار
چكيده فارسي :
The pharmaceutical industry is exceptionally complex. The enormous size of the
organizations and the complexities of their procedures and innovations brings about
numerous hierarchical and management challenges. The improvement and management of
the dispersion framework is profoundly expensive .The examination breaks down the
procedures and results of pharmaceutical industry. This article will exhibit the changing
promoting techniques of a pharmaceutical organizations moving from intense base to
perpetual treatment base