Review of Inward and Outward Internationalization Orientation

Purpose–Due to the effects of rising globalization and internationalization of commerce, trading firms seek about the factors to succeed in international activities.The purpose of this paper is to argue that those factors that influence entering to foreign markets, in understanding inward internationalization as managementinternational orientation and outward internationalization as organizational abilities to make further understanding of such activities Design/methodology/approach–This study carried out a review on literature to achieve an in-depth understanding of the objective of investigation to present the conceptual model of the factors that affect firminternationalization. Research Limitations/Implications- The implications of this paper offer the viewpoint of various operations of inward and outward internationalization in different nations to expedite internationalizing firms. It can contribute to international marketing knowledge. Practical Implications- This paper is useful for professionals, export managers, agencies, entrepreneurs and as a guideline for policymakers to support the government’s export programs for the firm’s internationalization Originality/value–This study has provided an outline of the process of internationalizing firms and theoretical literature in internationalization orientations. The resultsof review made further sense of inward and outward internationalization orientation which motivates the scholars to comprehensive enquiry