Achieving agile supply chain with HOQ under fuzzy environment; case study: automation manufacturing industry

An agile supply chain is one of the initiatives that nearly all businesses have been attempting to adopt in order to remain competitive in the increasingly global market, Moreover, efficient and effective delivery demands an systematic production process to achieve customer satisfaction. In this paper House Of Quality (HOQ) is represented as a practical tool, which allows directly assessing the impact of agile attributes on supply chain components through the relationships matrixes. This approach is based on fuzzy set theory because it has emerged that agility assessment is often dealt with fuzzy logic, due to the imprecise and vague definition of agility indicators. Proposed method provides a structured framework to implement agile strategy for supply chain components. An example is proposed to illustrate the proposed approach. The approach is based on the quality function deployment (QFD) methodology and, in particular, on the House of Quality (HOQ), which has been successfully adopted in the new product development fields.