نظام كارت تشويق براي تقويت رفتار شهروندي سازماني

The Reward Cards System to develop organizational citizenship behavior

خلاصه رويكرد كارتهاي تشويق يك رويكرد كم هزينه و بسيار موثر براي تقويت مشاركت كاركنان در ايفاي نقشهاي فرا وظيفه اي و انجام رفتارهاي شهروندي سازماني است. در اين پژوهش با بررسي كاملي درباره عوامل موثر و پيامدهاي رفتار شهروندي سازماني، علل نياز به استفاده از چنين رويكردي بررسي و تعيين گرديد و روشي ساختار يافته براي اجراي آن پيشنهاد گرديد. اين رويكرد در هشت شركت جاري سازي شد و نتايج شركتهايي كه اين رويكرد را به صورت كاملتري استقرار داده بودند با استفاده از تكنيك هاي آماري مورد ارزيابي قرار گرفت. در نهايت نتايج پژوهش نشان داد كه رويكرد كارتهاي تشويق بدون تاثير محسوس بر عملكرد و وظايف اصلي مي تواند براي تقويت رفتارهاي شهروندي سازماني بسيار موثر باشد.

The Reward Cards System to develop organizational citizenship behavior Dvood Heidari Azim – dav.heidari@gmail.com - d.heidari@ut.ac.ir The Reward cards is a low cost and effective approach to increasing employee participation in organizational citizenship behavior. In this research, the influential factors and consequences of organizational citizenship behavior were fully reviewed and the reasons for using the Reward cards approach were reviewed and determined and structured Process for its implementation was proposed. This approach was launched in eight companies and the results of companies that deployed this approach more completely were evaluated by statistical techniques. Finally, the results of the research showed that the approach of encouraging cards can be very effective for strengthening the organizational citizenship behaviors without distasteful influence on performance and core tasks.