شماره ركورد كنفرانس :
3340
عنوان مقاله :
Factors affecting buyer Trust through B2B Electronic Commerce
پديدآورندگان :
Roidel Vanushe Faculty of Management, Ershad Damavand,Tehran,Iran , Shirmohammadi Mehdi Faculty of Management, Tehran University,Tehran,Iran , Hosseini Mahmud Department of Accounting and Management, Beheshti University,Tehran,iran
كليدواژه :
B2B e-commerce , Trust buyers , Nano technology products , Factor analysis
عنوان كنفرانس :
هفتمين كنفرانس بين المللي تجارت الكترونيكي در كشورهاي در حال توسعه با تمركز بر امنيت ملي
چكيده لاتين :
In models of B2B e-commerce, customers' trust is one of the key factors for the success of
e-commerce. Have many pundits since the key to success in e-commerce development and
deployment process as reliable and trusted buyer. There's the meaning of customer
confidence in electronic commerce and the factors affecting it are put in an aura of
mystery. The factors affecting customer trust and intend to buy in B2B e-commerce
studied and hypothesis in the context of the production factors, factors relevant mediated
by B2B, factors associated with the buyer and infrastructure factors were proposed and
investigated. Statistical community is companies active in the field of nanotechnology
production which they are B2B purchase themselves material. and among them do random
sampling. Results from analysis of the data shows that the hypotheses of the main producer
is rejected ,other hypotheses were confirmed.