شماره ركورد كنفرانس :
3340
عنوان مقاله :
Factors affecting buyer Trust through B2B Electronic Commerce
پديدآورندگان :
Roidel Vanushe Faculty of Management, Ershad Damavand,Tehran,Iran , Shirmohammadi Mehdi Faculty of Management, Tehran University,Tehran,Iran , Hosseini Mahmud Department of Accounting and Management, Beheshti University,Tehran,iran
كليدواژه :
B2B e-commerce , Trust buyers , Nano technology products , Factor analysis
سال انتشار :
2013
عنوان كنفرانس :
هفتمين كنفرانس بين المللي تجارت الكترونيكي در كشورهاي در حال توسعه با تمركز بر امنيت ملي
چكيده لاتين :
In models of B2B e-commerce, customers' trust is one of the key factors for the success of e-commerce. Have many pundits since the key to success in e-commerce development and deployment process as reliable and trusted buyer. There's the meaning of customer confidence in electronic commerce and the factors affecting it are put in an aura of mystery. The factors affecting customer trust and intend to buy in B2B e-commerce studied and hypothesis in the context of the production factors, factors relevant mediated by B2B, factors associated with the buyer and infrastructure factors were proposed and investigated. Statistical community is companies active in the field of nanotechnology production which they are B2B purchase themselves material. an‎d among them do random sampling. Results from analysis of the data shows that the hypotheses of the main producer is rejected ,other hypotheses were confirmed.
كشور :
ايران
تعداد صفحه 2 :
11
از صفحه :
1
تا صفحه :
11
لينک به اين مدرک :
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