شماره ركورد كنفرانس :
3340
عنوان مقاله :
Establishment Framework of Mobile Marketing in Iran
پديدآورندگان :
Akbarian Reza Associate professor of Economics Department of Shiraz University,Shiraz,Iran , Tavakoli Maryam Student of Master's Degree Program in the field of "Information Technology engineering (E-Commerce faculty of E-Learning)", from Electronics Educations School of Shiraz University, Shiraz, Iran , Sajedian Fard Najmeh Student of Master's Degree Program in the field of "Economics" from Economics School of Shiraz University, Shiraz, Iran
كليدواژه :
Mobile Marketing , Location-based Services: LBS , Reverse Marketing , Compatible with innovation , and standards of mobile marketing
عنوان كنفرانس :
هفتمين كنفرانس بين المللي تجارت الكترونيكي در كشورهاي در حال توسعه با تمركز بر امنيت ملي
چكيده لاتين :
Maintaining stock of marketing has been constantly the most important subjects for
companies which use the newest methods and technologies for developing in this domain.
Increasing pace of technology development and combining with marketing has accelerated
competitive process. Mobile marketing is one of the modern method of marketing which is
considered as a significant factor of competition in development marketing stock,
attraction and maintenance of customer and improvement of interactions by utilizing
technology; whereas mobile marketing is associated with different sciences, so study of
mobile marketing subject is taken into account attractive and new subjects of world trade,
information technology and economics.
Using this article, clear illustration is resulted from mobile marketing and effective
factors and affected subjects. This article plans a framework for establishing in Iran,
considering marketing strategies and methods, the reasons of mobile marketing
development and power points of this channel and also, administrative barriers and
resistances and compatibility techniques with this technology. Necessary infrastructures
have been raised based on technology and human sciences in this framework and
compatible standards and techniques have been presented harmonizing with Iran. We can
utilize this framework in policy making and establishing for appropriate establishment of
mobile marketing.