شماره ركورد كنفرانس :
3340
عنوان مقاله :
Investigating the effect of Organizational Factors on Implementing E-Commerce in SMEs
پديدآورندگان :
fazlzadeh Alireza Assistant professor, university of Tabriz, Iran , Moradi Rima Mohammad MA Student of EMBA, University of international Pardis Tabriz, Iran
كليدواژه :
E-Commerce , SMEs , Managerial factors , global economic
عنوان كنفرانس :
هفتمين كنفرانس بين المللي تجارت الكترونيكي در كشورهاي در حال توسعه با تمركز بر امنيت ملي
چكيده لاتين :
In recent decades with increasing of global economic competition, small and medium scale
industrials (SMEs) have known as an economic growth engine and a tool for employment.
Therefore, they have important role in growth and development of countries. In order that
these firms can compete in the world and they use the advantages of information technology
requires infrastructures which provides electronic in various areas such as reducing transaction
costs, develop marketing areas and access to markets, participate with suppliers and other
partners. This paper is investigating effective organizational factor on implementing ECommerce
in SMEs. Primary data collected from questionnaire and has been analyzed through
using SPSS software. The results of this study indicate that among technical, Social-Cultural,
Managerial, human resource and logical factors, Managerial factors has important effect on
Implementing E-Commerce