Assessing the factors affecting the satisfaction of domestic and foreign tourists in Oramanat tourist region

Assessing the factors affecting the satisfaction of domestic and foreign tourists in Oramanat tourist region

When discussing the level of tourists’ satisfaction in a specific destination, attention needs to be paid to indicators of satisfaction analysis. Providing needs and expectations of tourists guarantee a higher level of tourist attraction and development. The main question of this study was, “What are the main factors which affect the level of tourists’ satisfaction in Oramanat international tourist destination?” This research is applied, and the method is descriptive analysis. Data collection was based on field observations, library research, and using questionnaires. To analyze the data, descriptive and inferential statistics, including factor analysis method and independent T Test, have been used. Statistical population of this study included national and foreign visitors of Bisotoun international tourism complex. Since the number or the statistical population was unclear, using Cochran, the numbers of required samples were specified as 450 for each group of national and international tourists. The results of the study show that six factors affect tourists’ satisfaction: quality of the environment; quality of services; quality of the host community and their behavior toward tourists; prices of the services; quality of safety; and the quality of transportation services. Results also show that prices of the services, quality of the environment, and transportation services have the highest effect on the satisfaction of the national and international tourists.

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