عوامل شكست كسب و كارها

Business failure factors

زمينه: شكست كسب و كارها فرايندي بسيار پيچيده و تحت تاثير عوامل مختلفي است. راه اندازي يك كسب و كار، كار چندان آساني نيست و شكست كسب و كارها بسيار رايج است. براي محافظت از يك كسب و كار بايد بدانيد چه چيزي مي تواند منجر به شكست كسب وكار شود و چگونه مي توان اين عوامل را مديريت كرد. اينكه چه تعداد ازكسب و كارها در مسير خود شكست خورده اند مهم نيست، اما اينكه به چه علت موفق به ادامه ي مسيرخود نشده اند، اهميت زيادي دارد.. از اين رو، در اين پژوهش به بررسي شناسايي عوامل شكست كسب و كارها مي پردازيم. روش: اين پژوهش از لحاظ روش انجام پژوهش اسنادي- كتابخانه اي و از نوع تحليلي، تفسيري و مقايسه اي است. يافته ها: شكست كسب وكار به دو صورت: شكست هاي غيرقابل اجتناب كه ناشي از تغييرات غيرقابل پيش بيني مي باشد و شكست هاي قابل پيش بيني شكست هايي هستند كه يك كسب وكار ميتواند از قبل پيش بيني كند و براي غلبه برآنها آماده باشد. نتيجه گيري: با توجه به بررسي هاي بعمل آمده، شكست كسب وكارها مي تواند به دلايل كمبود سرمايه، مديريت ضعيف، مديريت ضعيف وپايين جريان نقدينگي، نداشتن سرمايه درگردش و فرايندهاي داخلي، نقدينگي، رقابت در بازار و شرايط اقتصاد كلان كشور كه نمونه هايي از عوامل غير مالي موثر بر شكست كسب وكار هستند، اشاره نمود. همچنين، ريشه هاي شكست را مي توان نداشتن دانش، تجربه و مهارت هاي كسب و كار بر خطا، مشكلات مالي، ضعف بازاريابي، عدم پيش‌بيني راه‌هاي جايگزين، شركت نامناسب، نامساعد بودن محيط كسب و كار و....... كه به شكست كسب و كار ختم مي شود را نام برد.

Background: Business failure is a very complex process influenced by various factors. Starting a business is not an easy task and business failures are very common. To protect a business, you need to know what can lead to business failure and how to manage these factors. How many businesses have failed on their way is not important, but why they failed to continue their way is very important. Many businesses start Basically, less than half of the businesses that start operating, actually remain in the same state as they started for 5 years or more. Business failure makes starting a business always accompanied by a lot of stress. Anyone who starts a business knows that they may make mistakes along the way, so running a business is not for the weak, business owners must have the ability to take risks related to Reduce the company. Therefore, in this research, we investigate the identification of business failure factors. Metod: This research is analytical, interpretive and comparative in terms of documentary-library research method (non-experimental) and descriptive-analytical research method. The method of collecting information in this research is a document-library method, and the means of collecting information in this research are related books, theses, scientific and research articles, and electronic sites. Findings: Business failure in two ways: unavoidable failures caused by unpredictable changes such as floods, natural disasters, epidemics, war, recession, political or legal changes, etc. Predictable failures are failures that a business can predict in advance and be prepared to overcome them. For example, a business can prevent product launch failure by conducting market research and targeting the right group of customers. A company s historical data such as market share, revenue, and profit can be used to predict future crises. Conclusion: According to the investigations, business failure can be due to lack of capital, poor management, poor management and low cash flow, lack of working capital and internal processes, liquidity, competition in the market and macroeconomic conditions of the country, which are examples of non-factors. He pointed out that finances are effective in business failure. Also, the roots of failure can be attributed to lack of knowledge, experience and business skills, financial problems, weak marketing, failure to foresee alternative ways, inappropriate company, unfavorable business environment, etc. The business ends in failure.