چكيده لاتين :
Nowadays business units have been changed
to websites and businesses are done online. This means
that internet marketing and e-commerce are
inevitable. The rapid growth of e-commerce illustrates
the need of delivering superior services. Now, the
quality of services can affect the success of online
businesses. During past decades, the term of service
quality (SERVEQUAL), which is for business units,
has been changed to e-service quality (e-
SERVEQUAL) for e-commerce.
The aim of this paper is to study Key indicators of eservice
quality in success of e-commerce. This survey
is applied type in terms of purpose and is descriptive
in terms of methodology. Historical study was used to
collect data related to theoretical principles of research
like books and scientific magazines. The results of this
research indicate that reliability, responsiveness, ease
of use, privacy, website design, information quality are
dimensions of e-SERVQUAL, by which a business can
find the indicators keys of e-service quality in success
of e-commerce.
