پديدآورندگان :
Ghorbani Moghaddam Morteza نويسنده , Mustapha Norwati نويسنده , Mustapha Aida نويسنده , Mohd Sharef Nurfadhlina نويسنده , Elahian Anousheh نويسنده
كليدواژه :
Trust-based approaches , Recommender system , collaborative filtering , Social networks , E-commerce
چكيده لاتين :
By growing the e-commerce sites, a new
challenge is information overload. The problem refers to huge
information about items, users and activities, which make
following of the information flow in real world impossible.
Recommender systems help users to find interested items in
huge databases in e-commerce sites faster and easier. Variety
techniques have been proposed for performing
recommendation, including collaborative filtering, contentbased,
demographic filtering and hybrid methods. Although
collaborative filtering is the most successful technology for
recommender systems, it suffers from several inherent issues
such as data sparsity, cold start, accuracy and malicious
attacks. Trust-based approaches use trustworthiness as a
factor to solve traditional problems and improve
recommendation results. Based on previous researches, trust
may be global or local, explicit or implicit, and be measured
based on friendship, membership, social activity or other
methods. In this paper we discuss about different trust aspects
and categories of trust-based approaches. We will also review
by detail on the most important trust-based approaches and
will discuss about them.