568

The effect of customer innovation and content attractiveness on mobile advertisement acceptance Among the users of mobile phones in Qazvin city, Iran

Alviri Fatemeh نويسنده , Jahanyan Saeed نويسنده

15

customer innovation , personalization , mobile advertisements acceptance , attitudes toward advertising , Credibility , usefulness , privacy concerns , satisfaction , content attractiveness

1395

اولين كنفرانس بين المللي چشم اندازهاي نو در مهندسي برق و كامپيوتر

فارسی

4327897

1395

1

15

1395