1711

The Impact of Dimension of Brand Special Value on Repurchase Intention of Car Body Insurance Policyholders (Case of Study: Alborz Insurance Company)

Shiyan Khosro نويسنده , Zaman Rostami Mohammad نويسنده

13

Brand Loyalty , repurchase intention , Brand special value , Brand Association , Perceived quality

1395

كنفرانس بين المللي مديريت و اقتصاد پويا ايران - مالزي

فارسی

4221387

1395

1

13

1395