An integrated plan for optimization of fuel consumption- a case study

Unfortunately, there has always been an upward trend in fuel consumption in Iran. If the trend continues, it is expected that in the near future, there will be no more surplus oil to export. The oil-dependent economy of the country doubles the importance of the fuel consumption optimization. In the meanwhile, transportation sector allocates itself a large share of fuel consumption in Iran. Choosing an appropriate consumption pattern can annually bring enormous savings for the country’s economy. Accordingly, the current study aims at presenting the most effective managerial strategies to optimize the fuel consumption of transportation sector in Tehran. Therewith, the key strengths, weaknesses, opportunities and threats towards achieving optimal fuel consumption were initially examined using matrices; External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE). Thereafter, the most applicable strategies were identified through SWOT Analysis. Subsequently, the identified strategies were prioritized based on Quantitative Strategic Planning Matrix (QSPM). The obtained results indicated that refrain from multiplicity of decision maker units in the field of transportation and traffic is the highest priority strategy to manage the energy and fuel consumption in Tehran. Besides, the conservative (hold and maintain) strategy was recommended to meet the purpose of the research. Keywords: ,,, , , consumption manner,