Author/Authors :
Pugina، Larisa Ivanovna نويسنده Management Department Pugina, Larisa Ivanovna
Title Of Article :
Theoretical aspects of the Feasibility of Innovative Business Strategies
Latin Abstract :
In this paper substantiated methodological approaches to evaluating the effectiveness of innovative projects. In a market businesses need to take into account the orientation of the long-term goal. There is a problem of choice of innovative strategy as the direction of enterprise development. At each level of management (the national economy, region, enterprise) innovation strategy has its own characteristics.
SubTitle :
Теоретические аспекты экономического обоснования инновационной стратегии предприятия
JournalTitle :
Studia Iranica
