Author/Authors :
GÖKŞEN, Yılmaz Dokuz Eylül Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - İşletme Bölümü, Turkey , KILIÇ, Senem Schenker-Arkas - Müşteri İlişkileri Yöneticisi, Turkey
Title Of Article :
THE APPLICATION OF DECISION SUPPORT IN THE PROCESS OF ACHIEVING MANAGER EFFICIENCY
Abstract :
Sustainability for companies depends on increase customer satisfaction, effective and rational usage of resources and increases the volume of business. Both providing customer satisfaction and increase the productivity of business processes, effective process management is required. The effect of results that decision-makers change processes due to the working results, on customers is very important. In this study, a decision support application is realized with using computer technologies on customer satisfaction results access and evaluation tasks in customer relations management process.
NaturalLanguageKeyword :
Process , process management , customer relationship management , decision support systems , administrator
JournalTitle :
dokuz eylul university the journal of graduate school of social sciences
