Author/Authors :
BULUT, Çağrı Yaşar Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - İşletme Bölümü, Turkey , PIRNAR, İge Yaşar Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - Turizm İşletmeciliği Bölümü, Turkey , SEÇKİN HALAÇ, Duygu Yaşar Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - İşletme Bölümü, Turkey , ÖZTÜRK, Ayşenil Duygu Yaşar Üniversitesi - Sosyal Bilimler Enstitüsü - Uluslararası Ticaret ve Finans Anabilim Dalı, Turkey
Title Of Article :
ENTREPRENEURIAL MARKETING AND FIRM PERFORMANCE
Abstract :
The aim of this study is to investigate the effects of dimensions of “entrepreneurial marketing” on firm performance. With this aim, 139 employees from 45 firms specialized in plastics and rubbers industry in Izmir Ataturk Organized Industrial Zone is selected and survey method is used to analyze the collected data. According to factor analyses results, entrepreneurial marketing shows a multidimensional structure consisting of resource orientation, value orientation, proactive orientation, risk taking orientation, customer orientated innovativeness and opportunity orientation where performance criteria shows a two-dimensional structure consisting of innovative and financial performance. Multiple regression analyses indicate that value and risk taking orientation dimensions of entrepreneurial marketing has significant and positive effects on innovative performance where only value orientation has a significant and positive effect on financial performance.
NaturalLanguageKeyword :
Entrepreneurial Marketing , Dimensions of Entrepreneurial Marketing , Innovative Performance , Financial Performance , Multiple Regression
JournalTitle :
dokuz eylul university the journal of graduate school of social sciences
