yildiz, süleyman murat muğla sıtkı koçman üniversitesi - spor bilimleri fakültesi - spor yöneticiliği bölümü, Turkey

THE MEDIATING EFFECT OF SOCIAL EXCHANGE BETWEEN INTERNAL MARKETING AND JOB PERFORMANCE

14086

In this study, the mediating effect of social exchange between internal marketing and job performance was investigated. The data were obtained from the academic staff in higher educational institutions. IM-11 Scale developed by Yildiz and Kara (2015) was used to measure internal marketing,social exchange scale developed by Shore et al. (2006) was used to measure social exchange, and job performance scale developed by Sigler and Pearson (2000) was used to measure job performance. In order to test the hypothesis of this study, correlation analyzes and regression analyzes were applied. The findings of the study demonstrated that the effects of internal marketing on job performance were fully mediated by social exchange.

105

Social Exchange , Internal Marketing , Job Performance

dokuz eylul university the journal of graduate school of social sciences

118