Author/Authors :
BİÇİCİ, Fırat Muğla Sıtkı Koçman Üniversitesi - Datça Kazım Yılmaz Meslek Yüksekokulu - Turizm Ve Otel İşletmeciliği Programı, Turkey
Abstract :
The aim of this study is to explain what the perceptions of foreign tourists are by implementing of ‘odd and round-number price-endings” in restaurants. To serve this purpose, “.00, .99 and .90” price-endings are put in menu prices and tangible data which were obtained through this study is presented to the restaurant operators by examining of foreign tourists’ perception. According to the findings while foreign tourist associated “.99 price-endings” with lower price discount, good value, cheapness, lower quality, price tricks, competition; they associated quality, prestige, ease of payment, ease of understandability, precise price, right price, reliable price with “.00 (round) price endings”.
NaturalLanguageKeyword :
odd price , ending , round price , ending , value , quality , psychological pricing
