Author/Authors :
DEMEZ, Gönül Akdeniz Üniversitesi - Edebiyat Fakültesi - Sosyoloji Bölümü, Turkey
Title Of Article :
Socio-Cultural Definitions of Gift: Sending Flowers as an Example of Giving a Gift within the Context of the Consumer Society
Abstract :
According to the thought, asserting that the gift was a source of social solidarity, the continuity of social relations is provided by the principle of reciprocity. Due to the requirement in giving and getting a gift, the interaction between people becomes continuous and it prevents the breakdown in connections between people. This network of relations enables the transmission of the objects, emotions and the culture. In this study, what is called in primitive societies Potlatch, means spending, destroying, consuming via the show of force and power. Today s sophisticated gift giving ceremonies will be analyzed in the context of social change. In this sense, transforming a gift will also be analyzed through the ritual of sending flowers in the context of social change from the period of primitive societies into today’s Consumer Society.
NaturalLanguageKeyword :
Gift , potlatch , exchange , social solidarity , social interaction , flower
JournalTitle :
Mediterranean Journal Of Humanities
