مرکز منطقه ای اطلاع رساني علوم و فناوري - An Empirical Study About Determining The Profile of Tourists “Speaking Spanish” Visiting Nevşehir

Abstract :

For a destination, determining the characteristics of tourists has an important role in shaping products attracting tourists and in preparing plans to develop tourism. In the study, hence, it is aimed at determining the profile of tourists “speaking Spanish” visiting Nevşehir. Some suggestions are listed about what to do for tourists to prefer Nevşehir as a destination and to make them as much satisfied as possible during their trip. In order to present suggestions, “chi-square analysis” is applied to find out whether there is a relationship between various variables and “cluster analysis” is applied to rate tourist attractions that tourists have visited or will visit. The study found out that there are relationships between age and travel type (alone-with family-with friends-others) and between age and planning travel type (package tour via travel agency- package tour with tour operator- independent via travel agent- independent). Cluster analysis, besides, revealed that tourists visit mostly Göreme, Göreme Open Air Museum and carpet weaving looms.