مرکز منطقه ای اطلاع رساني علوم و فناوري - The Usage of Mobile Applications in Food and Beverage Facilities: An Example of Foursquare

Abstract :

Foursquare application developed in 2010 in the USA, is one of the most popular location-based check-in tools used today. Commonly used by food and beverage facilities and their customers, Foursquare app helps enterprises reach potential customers by providing real time communication with current customers for them.The purpose of this study is to determine reasons for customer preferences of using Foursquare app in food and beverage facilities and to determine customers’ suggestions and opinions on this application. The data was gathered from 670 Foursquare users with a questionnaire. During the data analysis, absolute and percent value, arithmetic mean (), standard deviation (sd), student’s t-test, one way Anova and Tukey test were used.As a result of this study, it was determined that users preferred to use Foursquare app mostly for checking-in the facilities they had been, for following other friends using this app and for discovering new food and beverage facilities. It was also found out that men used the app much more than women and most of the customers suggested that the information given by food and beverage facilities on Foursquare app had to be controlled by a complaint system and user information had to become safer on the app.