kılıç, burhan muğla sıtkı koçman üniversitesi - turizm fakültesi, turkey , kırlı, güven muğla sıtkı koçman üniversitesi - sosyal bilimler enstitüsü - turizm işletmeciliği anabilim dalı, turkey , esen, funda ön muğla sıtkı koçman üniversitesi - turizm fakültesi, turkey

The Relationship Between The Usage of Social Media and Self Perception: A Research On Tourists

19752

As nowadays the self that represents subjective side of personality interacts with post purchase behaviors of individuals using social media, this study aims to examine the relationship between self-perception and social media usage of individuals after consumption. A survey has been conducted on 400 tourists accommodating for holiday in Marmaris, which is one of the most important tourism destinations of Turkey, between June and September in 2015. In parallel to the obtained data, consumers’ social media usage after consumption (post purchase) was evaluated and as a result of this, the following factors: “dissatisfaction-containing notification, satisfaction-containing notification and post purchase attitudes” have been found out. Considering the relationship between social media usage after consumption and self-perception, it is revealed that there is a significant relationship between social media usage after consumption and self-perception.

70

Social Media , Social Media Usage , Self , Self , perception

Gaziantep University Journal Of Social Sciences

85