unutmaz durmuşoğlu, zeynep didem gaziantep üniversitesi - endüstri mühendisliği bölümü, turkey

Analysis of the Effects of Price Increases in Cigarettes on the Decision of Quitting by Internet Search Traffic Data

19782

As being the result a series of research/study, several prevention/action plans has been implemented to avoid/decrease the habits of cigarette and similar tobacco products through the World. Our country has been regarded as the first country implementing these international action plans, entirely. In this context, one of the most important arrangements has been decreasing the attractiveness of smoking by increasing the prices of them. The increase in the cigarette prices may end with attempts to quit smoking or to find an alternative/cheaper product. The general trend in this search behavior can be analyzed via the analysis of internet searches. In this study, by the use of the data provided by Google Trends, the qualification and magnitude of this search behavior after the price increase realized in 2015 and 2016 is analyzed. In the light of the statistical findings; it is understood that, price increases in our country generally ends with finding cheaper or substitute products instead of quitting the cigarettes.

359

price increase in cigarettes , internet search , behavior change

Gaziantep University Journal Of Social Sciences

371