مرکز منطقه ای اطلاع رساني علوم و فناوري - EUPHEMISM: A COMPERATIVE MODEL ANALYSIS IN KAZAKH AND TURKISH

Abstract :

Every society has it own rules to keep its people together and live in peace. The rules of the society reflect its own characteristics which consist of material and spiritula life. Some of the rules which have power on language are called taboos. Taboos restrict and delimit the use of language, because some use of the words can be considered bad in a soicety. As one of the important linguistic phenomena, euphemism originated from taboo, and is characterized by nationalization, localization and history. It is the substitution of a word of more pleasant connotation for one of unpleasant connotation. Euphemism is important to harmonize interpersonal and interlogical relations. Due to the cultural differences and in many respect similarities, Kazakh euphemism is slightly different from that of Turkish, but they are almost identical in pragmatic functions. Euphemism has numerous pragmatic functions, but five of them are taboo, avoiding vulgarity, concealing, beautification and humor. Euphemism is frenkuently used in daily communications. Using euphemism correctly can create harmonious atmosphere and build good personal relationship. Euphemism is the reflection of society, and its development is closely related to religions, social psychology and politics. In this paper, the constituent ways of euphemism and principles of its use in Kazakh and Turkish will be examined and discuessed.