SOCIAL MARKETING AND SOCIAL MARKETING MIX: CASE STUDY OF KOMġU KOLLAMA PROJECT OF ANTALYA POLICE DEPARTMENT

22253

Social marketing term is used for acivities which are aimed to produce social benefits not for goaling profit. In social marketing process, idea is treated such as a product and the marketing mix is created for this idea. Social marketing acts through that the idea transmitted should be presented as well as a product using marketing technique. In this study, social marketing concept, the process of social marketing practises and social marketing mix are explained and a social marketing case study which has applied by Antalya Police Department called Neighbourhood Watch Project is analyzed.

226

Social marketing , social marketing mix , analysis of a case study

Celal Bayar University Journal Of Social Sciences

246

Celal Bayar University Journal Of Social Sciences