مرکز منطقه ای اطلاع رساني علوم و فناوري - THE PROFILE OF WATER-BASED RECREATION ENTERPRISES: ANTALYA CASE

Abstract :

Aim of this study is to define the general profile of enterprises in water based recreation branch in Antalya. A total of 340 water based recreation enterprises which serve on water (286), under water (130), in rafting (36) and in canoe (2) branches as data of Antalya Provincial Directorate of Culture and Tourism is the population of this study. Sampling group of this study is formed by using simple random sampling method. 122 volunteer enterprises which are serving in water based recreation in different places of Antalya were included. As data collecting tool for this descriptive study, a questionnaire form which was developed by researchers was applied by using the interview technique. The survey included totally nine questions to find out the field of activity, cost of investment, place and age of enterprises, problems they meet, approach to customer satisfaction supervision, and characteristics of human resources. Data which was collected from survey was analyzed by using descriptive analyses such as frequency (f), percentage (%), mean ( ), and standard deviation (SS). As a result of this study; it was found that most of enterprises are in the business for over 11 years; most of them are renters of state or in hotels; entrepreneurs meet some bureaucratic and financial difficulties in the process of foundation and business; most of entrepreneurs expect recession in the next future; customer satisfaction is measured mostly by observation of managers or chiefs, and interview with costumers.