Abstract :
The article is about the Hungarian leisure sports’ industry: the Hungarian leisure sports’ markets. After literature review, this article reviewed the results of 31 qualitative in-depth interviews. I interviewed three representatives from the state, 10 people from civil society, 12 from the corporate sphere, and six university experts in Hungary who specialize in sports business or sport sociology. My research question was: “What kinds of markets for leisure sports exist and what are their characteristics in Hungary?” In theory, there are five distinct markets for leisure sports. In Hungary, there are only four, because the merchandising market does not exist. Of course, every market has room for further development. My interviewees mostly talked about the consumer and sponsorship markets; I analysed 164 paragraphs on the consumer market and 195 paragraphs on the sponsorship market with Nvivo qualitative software, 105 paragraphs regarding market of sport professionals, 56 in sports equipment and sportswear market and only 3 paragraphs in merchandising market.
