Author/Authors
temeloğlu, erdem çanakkale onsekiz mart üniversitesi - ayvacık meslek yüksekokulu - turizm ve otel işletmeciliği programı, Turkey
Title Of Article
THE STUDY IN RESPECT OF DEMOGRAPHICAL FACTORS OF PERCEIVED RISKS BY TOURISTS IN PROCESS OF PURCHASING
شماره ركورد
24836
Abstract
The basic problem in consumer attitudes is preference. Consumers perceive some risks and hesitate while doing purchasing preferences. One of the basic responsibilities of business administration is to eliminate perceived risks by consumers. From this point of view,this study aims determining type of risks that perceived by tourists in process of purchasing and revealing if type of risks change through demographical factors. According to the result of this study; there is difference between gender, age, occupation, level of monthly income, duration of holiday and the type of perceived risks however there is no difference between marital status, education level and the type of perceived risks, is determined.
From Page
99
NaturalLanguageKeyword
Tourist , Perceived Risk , Demographical Factors
JournalTitle
Pamukkale University Journal Of Social Sciences Institute
To Page
119
JournalTitle
Pamukkale University Journal Of Social Sciences Institute
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