Author/Authors :
koçoğlu, duygu pamukkale üniversitesi - iktisadi ve idari bilimler fakültesi, Turkey , saritaş, emel pamukkale üniversitesi - bekilli meslek yüksekokulu, Turkey
Title Of Article :
THE ADAPTATION OF MARKETING MIXING IN EXPORT MARKETING ACTIVITIES AND A STUDY ON THE TEXTILE SECTOR IN DENIZLI
Abstract :
The aim of this study is to determine the level of the adaptation of marketing mixing in export marketing activities in Denizli Textile Sector and to figure out the relation between these data and the amount of exporting. The questionnaire method has been used for collecting the data. Since the amount figures of exporting of the companies that are included in this study cannot be obtained, while testing the question of the study, the exporting amount rankings have been taken into account and for the analysis of this relation Spearman Correlation coefficient has been used. As a result of this study, a strong level of relation have been found between the exporting amount rankings and the companies adaptation of marketing mixing which they apply to the countries these companies export to.
NaturalLanguageKeyword :
Exporting , Marketing mix , Adaptation
JournalTitle :
Pamukkale University Journal Of Social Sciences Institute
