Author/Authors :
TÜFEKCI, Ömer Kürsad Süleyman Demirel Üniversitesi - Eğirdir Turizm ve Otelcilik Yüksekokulu - Konaklama Isletmeciliği Bölümü, Turkey
Title Of Article :
THE STRATEGIC ROLE OF COMPETITIVE INTELLIGENCE AS BUSINESS INCUBATOR
Abstract :
Competitive Intelligence (CI) is acting information oriented. CI requires obtaining information for the purpose of business, current and proactively. CI, therefore assumes a strategic role in terms of businesses. This study, it is intended to emphasize the conceptual aspects of CI and CI uploads to explain strategic sense. In this context, it is focused on CI emergence, conceptual aspect, scope and process. As a result of study, has emerged the need for increasing both academic studies as well as applications about CI.
NaturalLanguageKeyword :
Competitive Intelligence , Information , Strategy , Sustainable Competitive Advantage
JournalTitle :
Suleyman Demirel University The Journal Of Visionary
