Author/Authors
ÇİFTÇİ KARABEKİR, Münire Süleyman Demirel Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - Turizm İşletmeciliği Bölümü, Turkey , TANIŞMAN, Zeynep Gazali Süleyman Demirel Üniversitesi - İletişim Fakültesi - Gazetecilik Bölümü, Turkey
Title Of Article
THE CURRENT SITUATION ANALYSIS OF THE PUBLIC RELATIONS UNITS OF ADIM UNIVERSITIES
شماره ركورد
24953
Abstract
Public relations is an important management function in these days which is so called the age of communication. This concept is a must for the organizations involved with private and public sector which is used as a tool for positive recognition and promotion. In this regard, it is the fact that not all organizations’ public relations are being managed with rationally. This study reflects the meeting results of “Public Relations Unit of Adım Universities” which are defined as an inter-university union and point of view of managers of these units and reveals the current profile of public relations departments of these universities. In this study, structured interview method is used which is a qualitative research technique. In this context, the resulting data were analyzed and conclusions are reached. According to these findings, public relations departments of these universities are being used effectively, but not managed professionally.
From Page
167
NaturalLanguageKeyword
Relations , Universities , structured interview , qualitative analysis
JournalTitle
Suleyman Demirel University The Journal Of Visionary
To Page
177
JournalTitle
Suleyman Demirel University The Journal Of Visionary
Link To Document