MEYDAN UYGUR, Selma Gazi Üniversitesi - Turizm Fakültesi, Turkey , BAYRAM, Ali Turan Ankara Üniversitesi - Beypazarı MYO, Turkey

THE ANALYSIS OF VIRTUAL MARKETING MIX COMPONENTS IN SCOPE OF 4S MODEL IN TERMS OF TOURISM

25017

The enterprises have begun to trend in these environments their marketing activities, together with the development of virtual environments with each passing day and the consumers begin to share information in these environment. The virtual communities marketing process have a different character than the traditional marketing process. The activities of virtual communities marketing includes 4S model, in addition to 4P of traditional marketing. In this study, 4S model has examined in terms of tourism and recommendations have presented in terms of efficiency of tourism enterprises activities in this area.

19

Virtual Communities , 4S Model , Tourism

The Journal Of Marmara Social Research

37