Author/Authors :
AYDIN, Gülnil Bandırma Onyedi Eylül Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - İşletme Bölümü, Turkey , KOÇ, Erdoğan Bandırma Onyedi Eylül Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - İşletme Bölümü, Turkey
Title Of Article :
Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey
Abstract :
This study aims to explore the reasons behind the low-level purchases of compulsory earthquake insurance policies in Turkey. Based on online surveys with 667 people the findings of the study point out that there is a major communications gap to be filled in by the authorities and the insurance companies. The findings of the study also show that in addition to the demographic variables the personality characteristics of people also influence the attitude towards and the purchasing of compulsory earthquake insurance policies
NaturalLanguageKeyword :
Social Marketing , Attitude , Risk Perception , Personality Characteristics , Earthquake Insurance , Turkey
JournalTitle :
Journal Of Management and Economics
