3543206

2700

In this paper, we propose a behavioral approach to determine the extent to which the consumer/citizen distinction affects interpretations of monetary values in stated preferences methods. We perform a field experiment dealing with air pollution, where some (randomly selected) subjects are given the opportunity to behave politically by signing a petition for environmental protection prior to stating their private preferences in a standard contingent valuation exercise. We show that signing has the potential to influence respondentsʹ willingness to pay values. Results indicate that even market-like situations are not immune to citizen behavior.

31

Field experiment , citizen , Consumer , Contingent valuation , Willingness to pay , commitment , air pollution

Studia Iranica

39

39