Author/Authors
kurtulmuşoğlu, f. bahar başkent üniversitesi - işletme bölümü, turkey , altintaş, m. hakan uludağ üniversitesi - işletme bölümü, Turkey , kaufmann, rudi nicosia üniversitesi, turkey , harcar, talha penn state üniversitesi, Turkey , alkibay, sanem gazi üniversitesi, Turkey
Title Of Article
THE CLASSIFICATION OF BAD CUSTOMERS BASED ON ACTION AND CHARACTER SPECIFIC
شماره ركورد
27457
Abstract
The target of the study is to determine which sub-components are used to account for character-based and behavior-based factors, which are the two main primary deviant consumer behavior types in Turkey. In Literature, researches aiming at identifying the general structure of consumer deviance have been conducted. However, there is not a study which has attempted to develop a pilot conceptual-based scale and a classification for the main groups. As a result of the confirmatory factor analysis, it was depicted that the 10-items revised four-factor model for character-based consumer deviance behavior has strong construct validity. As for the action-based four-factor model, the unrevised version was seen to be more reliable.
From Page
103
NaturalLanguageKeyword
Deviant Behavior , Character Based Model , Action Based Model.
JournalTitle
Afyon Kocatepe University Journal Of Economics and Administrative Sciences
To Page
113
JournalTitle
Afyon Kocatepe University Journal Of Economics and Administrative Sciences
Link To Document