مرکز منطقه ای اطلاع رساني علوم و فناوري - The Importance and the Place of Agriculture Products Marketing of Data Processing Technology (E-Marketing)

Abstract :

As a new method of marketing; data processing technology includes the systematic management issues of all processes related to the planning, developing, transferring and putting the data into practice. Data and statistics regarding the usage of data processing technology in electronic marketing and agriculture products marketing and their outcomes have been presented in this study. The description of the concepts of data processing technology and marketing within the context of e-trade and e-marketing and their importance and place of agriculture product marketing has been assessed in this study. By examining the state of a rapidly developing systematic stating as of 1990s, it has reached today. Thus, the outcomes of data processing technology which remove the boarders of the world have been observed. As well as effecting the expectations in the market, increasing and rapidly expanding data brings about new competitive approaches and problems aimed at satisfying the expectations in management. Therefore, in order to use electronic marketing in agriculture products marketing effectively as in every area, essential legal regulations should be made, training processes should be accelerated and financial supports should be provided. In this respect, considering all aspects of data processing technology; an important means in terms of integrating state and world trade market; convenient policies should be developed about it.