SADQI, Abdessadeq University Hassan 1st - business school, École nationale de commerce et de gestion(ENCG), Morocco

Territorial attractiveness and “glocalisation” strategies Attractivité territoriale et les strategies de «mondialisation»

30957

To cope with the globalization of markets, SMEs / SMIs should strengthen their ties to the local level. They often favor a particular internationalization where their global commercial activities are based on efficient cooperation at the local level strategy; this is the strategy of glocalization. The performances of these companies are dependent on the availability, quality and proximity of local resources. A new form of regional governance implies an explicit managerial and organizational forms reference; which have been proven in developed countries confirming the comparative advantages and local characteristics till now ignored.

Glocalisation , Regionalization , Industrial Cluster , Territorial Planning , Local Governance

Revue Des Études Multidisciplinaires En Sciences Économiques Et Sociales