Abstract :
The advent of globalization has profoundly changed the role of the consumer. Products and goods from around the world have invaded the previously unique market and the consumer now has to navigate among innumerable offers of generally similar products. The excess of external stimuli, often misleading and deceptive, can lead the consumer to look for these products outside the grocery distribution circuits, paying particular attention to the countries of origin as well as to the production processes. This form of sensitivity, particularly in the trade of economic and solidarity products, could potentially increase the scale of purchases if its benefits were communicated to the community. In this article, we will try to show how education and consumer information in the dynamics of the purchase of solidarity products is the basis of conscious and responsible consumption.
NaturalLanguageKeyword :
Globalization , consumers , solidarity economy , development , education
