Author/Authors :
belkadi, ezzohra université hassan ii - faculté des sciences juridiques, economiques et sociales (fsjes) - laboratoire de recherche en management, information et gouvernances (larmig), Ain Sebaâ, Casablanca , oukarfi, samira université hassan ii - faculté des sciences juridiques, economiques et sociales (fsjes) - laboratoire de recherche en management, information et gouvernances (larmig), Ain Sebaâ, Casablanca
Title Of Article :
The children s contribution in family purchase
Abstract :
In recent decades, children have become key actors in consumption. They act directly oncertain markets by the volume of their purchases and indirectly on other markets by theinfluence they exert on the parents. The purpose of this work is to study the determinants orfactors that explain the contribution of children in the family purchase. Studies have shownthat children s contribution to parents purchasing decisions varies from one family to another.The idea is to identify the factors that explain these differences.
NaturalLanguageKeyword :
Child , contribution , socialization , communication , influence , prescription
JournalTitle :
Revue Des Études Multidisciplinaires En Sciences Économiques Et Sociales
