el ajraoui, toufik école normale supérieure de l enseignement technique-enset, Maroc

Visual Communication Messages in TV Advertising: Semiotic Analysis of Maroc Telecom Commercial

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This article is an academic reaction to the powerful domination of advertising images, specifically TV commercials as visually intensive forms of mass communication. These images draw their importance and prominence from the central position they occupy in the mass communication sign system. To investigate the production of meanings from visuals using semiotics as a theoretical basis, the present paper studies an advertising slot that was broadcast on Moroccan television channels. It revolves around the ad’s visual communication messages that advertisers mainly convey through pictures and other communicative forms.

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visual communication , semiotics , sign system , commercial slot , visuals

Revue Interdisciplinaire

23