Author/Authors
el ajraoui, toufik école normale supérieure de l enseignement technique-enset, Maroc
Title Of Article
Visual Communication Messages in TV Advertising: Semiotic Analysis of Maroc Telecom Commercial
شماره ركورد
31399
Abstract
This article is an academic reaction to the powerful domination of advertising images, specifically TV commercials as visually intensive forms of mass communication. These images draw their importance and prominence from the central position they occupy in the mass communication sign system. To investigate the production of meanings from visuals using semiotics as a theoretical basis, the present paper studies an advertising slot that was broadcast on Moroccan television channels. It revolves around the ad’s visual communication messages that advertisers mainly convey through pictures and other communicative forms.
From Page
1
NaturalLanguageKeyword
visual communication , semiotics , sign system , commercial slot , visuals
JournalTitle
Revue Interdisciplinaire
To Page
23
JournalTitle
Revue Interdisciplinaire
Link To Document