Customer Relationship Management from an Islamic Perspective

31756

The current business environment is characterized by intense competition between companies and the adoption of a system of customer relationship management, in this context, has become a necessity. This system aims to establish and develop durable and value-creating relationships with customers. However, our literature review shows the lack of a theoretical framework explaining the Islamic viewpoint of customer relationship management. The purpose of the present study is to examine some issues and factors related to the customer relationship management and formalize a framework of Islamic customer relationship management, on the basis of primary sources of Islam e.g., The Holy Quran, Hadith and Islamic literature.

242

CRM , Islamic Marketing

Revue Marocaine De Recherche En Management Et Marketing

249

Revue Marocaine De Recherche En Management Et Marketing