Author/Authors :
HAMMAMI, ILHEM Université de Tunis EL MANAR - Faculty of Economics Sciences and Management of Tunis, Tunisie , ZGHAL, Mustapha Université de Tunis EL Manar - Faculty of Economics Sciences and Management of Tunis, Tunisie
Title Of Article :
Internet and the competitiveness ofenterprise: a study of Tunisian industrial SME
Abstract :
The objective of this research is to explore and understand the influence of the use of the Internet technologies on the competitiveness of the SMEs. A literature review, based on the main approaches of the use of the Internet technologies, has allowed to propose a model of research. This model puts in relation, the use of Internet technologies and the competitiveness of the SMEs. A surveyhas been conducted in this regard, with 206 leaders of the Tunisian manufacturing SMEs. The obtained results, through the structural equations method, validate the proposed model by highlighting the entrepreneurial and environmental factors of the company which influence the use of the Internet.
NaturalLanguageKeyword :
SME , Internet technologies , entrepreneurial factors , environmental factors , competitive advantages
JournalTitle :
Revue Marocaine De Recherche En Management Et Marketing
