Author/Authors :
el amrani, lamiae ecole nationale de commerce et de gestion tanger, Maroc , benbba, brahim école nationale de commerce et de gestion, Maroc , el oualidi, mohammed najib université mohammed v - faculté de droit-souissi, Maroc
Title Of Article :
TOWARDS CREATIVE TOOLS FOR PROMOTING BLOOD DONATION: THE CASE OF PUBLIC HEALTH IN MOROCCO
Abstract :
Attraction factors of Blood transfusion centre analysis is paramount however, the donor’s profile cannot be neglected. Therefore, 2 goals can be mentioned: Before the donation: how to encourage donors to come by knowing their motivation, providing adequate direct communication and using alternative forms of communication; After the donation: how to retain donors and encourage them to give more regularly by a quantitative study will be conducted using a half structured questionnaire.
NaturalLanguageKeyword :
blood donation , blood transfusion centre , Loyalty of donors , motivation of donation
JournalTitle :
Revue Marocaine De Recherche En Management Et Marketing
