Author/Authors :
ünlü kurt, simge sakarya üniversitesi - iletişim fakültesi - halkla ilişkiler ve reklamcılık bölümü, turkey
Abstract :
In this study, the close relationship of Spinoza’s philosophy with public relations will be examined, to present the effects of philosophical thought on public relations. In this context, the views of Benedict de Spinoza, one of the 16th century philosophers, on human nature, religion, freedom of expression, ethics and ideal state will be discussed within the framework of the discipline of public relations and the impact of these views on the names that set the foundations of public relations will be discussed. Spinoza, who has taken an important place in the history of human thought, is known as one of the names that guided the understanding of public relations through its own unique understanding of human nature and ethics, although his views were not understood much by his contemporaries during his time and criticized frequently. Such that, the philosopher’s views on human nature show themselves in the context of shaping the opinions in the initial public relations practices, and his views on ethics and freedom of expression show themselves at the root of the principles of two-way symmetric public relations practices.
NaturalLanguageKeyword :
Public Relations , Spinoza , Philosophy , Ethics , Human Nature
