Author/Authors :
YILMAZ, Mithat , CAN, Mehmet Yunus Emre
Abstract :
The objective of this research is to measure the relationship between demographic variables billboard advertising (gender, age, occupation, education and income) and consumer purchase desicion. The data used in the research has been derived from the surveys implemented to 689 consumers who are chosen by the method of random sampling. The survey is consisted of 19 questions in which 5 of them are demographic and 14 of them are like rt-type questions. Gender, Age, Occupation, education and income level are treated as demographic variables in the research. Frequency, ratio and chi-square tests are employed in evaluating the data derived from surveys. The findings of the research displayed that the billboard advertisements have impact on the purchasing desicions of consumers with respect to demographic attributes of consumers (Gender, Age, Occupation, education and income level).
NaturalLanguageKeyword :
Advertising , outdooradvertising , billboard , theeffectof advertisingsales.
